SHIN LEE TAI ENTERPRISE CO., LTD.
SHIN LEE TAI ENTERPRISE CO., LTD.
Home / About Us / Business Philosophy
SHIN LEE TAI ENTERPRISE CO., LTD.

Export Competitiveness

I. Core Capability

One of our main tasks is the research and production of parts cast from industrial copper alloy and high-precision copper alloy that meet the quality standard specified by JIS, ASTM and other advanced countries. We are able to provide well-based coordination for relevant industries and machinery parts to significantly enhance machine quality and add value of the entire product.

(I)

In terms of casting, we exhibit excellent ability in manufacturing single casting items up to 20 tons.

(II)

The range of centrifugal casting sector covers the copper product fabricated by punching machine and injection machine, high- conductive copper, elevator gears, IT industry copper as well as other machinery copper bushings and gears, etc. in providing complete and diversified copper products and pipes required by the customer.

(III)

For vessel parts, we have accumulated rich quality improvement experience to continually and steadily satisfy the requirements from the customer.

II. Competitiveness

With ample spare parts for relevant products and pipes, we offer diversified and fast product services for centrifugal casting items such as the punching machine, injection machine, high-conductive copper, elevator gears, IT industry copper and other machinery copper bushings and gears. For religious articles in Taiwan, we are domestic professional copper bell casting plant.

III. Continual Competitiveness

The body of oceanic steam ships will be universally changed to double-layer hull to prevent oil leakage through collision. To cope with the transfer of orders among major plants worldwide, the on-going growth of new shipbuilding is envisioned. In this respect, vessel pump manufacturing plants in Japan are the major customer source of our company, as they have accepted ship building orders to 2014 and are even expected through 2016. As for the products, we emphasize continuous and coherent development of new production skills and quality control.

IV. Alleviation of Competition Force

To meet future challenges, we will adjust our operation strategies and direction in a dedicated and continuous manner. With on-going development of production techniques and vertical technical integration, we may efficiently stimulate industrial elevation and reinforce the fully automated fabrication ability of the entire plant in order to control process quality and reduce cost.

Operation Management

I. Marketing for Distribution Management Aspect:

It is our aim to secure OEM/ODM orders from major plants so that the normal operation of the company will not be affected by the peak and off-peak seasons of copper products in local market.

II. Marketing Conception and Market Segmentation:

Through active diligence, diversified products, quality first and technical orientation, our operational approach grows together with the customers. By equally emphasizing the OEM/ODM and standard items in aspects of vessels and machinery products, we provide high-quality products and full-area integrated services for our customers.

III. Strategy Package Analysis:

The product, pricing, channel and promotion strategies are keys to our strategy package. The product strategies are classified according to production line; the pricing strategies are executed by comparing our own brand and OEM/ODM items; and the channel strategies focus on Zero Level Channel. As for promotional strategies, our main focus is on the stabilized order source and appropriate control of production and inventory stock as well as the quality orientation.

IV.Conceptual Approaches and Corporate Philosophy

Since incorporating, the company has emphasized active diligence and steady growth while maintaining mutual support, trust and cooperation with customers and among in-house employees. As for operating approaches, the company is highly praised for its diversified product line and technical-oriented services that have been trusted by major firms. In addition, we promote innovation, honesty as well as teamwork among our employees to create more employment opportunities; meanwhile, to achieve the target of profit sharing with all our customers. Our ultimate goal is to set up a reliable mechanism and worthy reputation.

V. Expectation for Future Development:

With diversified product items, we provide full-area services for customers and strengthen the quality service required for the existing product line. To cope with customer expectation, we will work hard to reinforce production skills.

Enterprise Characteristics

I. Promote the best product techniques for copper products.

II. Provide casting items requiring stabilized high-quality machining and inspection techniques.

III. Provide diversified, complete and higher value-added product line.

IV. Improve on products and performance to meet requirements practiced in major industrialized

countries.

V. Upgrade product level to the same class as Europe, USA and Japan, and further provide high

quality and modestly priced products.

VI. Actively elevate energy utilization rate to reduce energy consumption and to protect the global

environment.

SHIN LEE TAI ENTERPRISE CO., LTD.